| BRANDMAT | PAPERS & MAGS | T.V. | RADIO | CINEMA | POSTERS | DIRECT MAIL |
- Guaranteed to reach consumers with high disposable income
| | Y | ~ | ~ | ~ | Y | X | ~ |
| Y | ~ | ~ | ~ | ~ | ~ | ~ |
| Y | ~ | ~ | ~ | Y | ~ | X |
- Able to support a voucher or coupon campaign
| Y | Y | ~ | ~ | ~ | X | Y |
- High penetration into all market segments
| Y | ~ | Y | Y | X | ~ | Y |
- In front of you and colleagues providing conversation piece
| Y | ~ | ~ | ~ | ~ | Y | ~ |
- You target your audience quantifiable & precise distribution
| Y | ~ | X | X | Y | X | Y |
- In front of target for one minute or more
| Y | ~ | X | X | X | ~ | ~ |
| OVERALL RATING | 8 | 4.5 | 3.5 | 3.5 | 4.5 | 2.5 | 4 |
| Y | Meets criteria (1 point) |
| ~ | Meets criteria in some respects (0.5 points) |
| X | Fails to meet criteria (0 point) | |
| 